BRANDING

WINC. REBRAND

I worked as a creative graphic designer to re-think, re-structure and re-design the brand’s identity from Staples to Winc. (WORK Incorporated).

I designed several graphical assets including, posters, booklets, colouring books, promotional products and corporate stationery to assist in creating the brands identity. I was also involved in website design and worked closely with the Marketing, Human Resources and Executive Leadership Team throughout the re-brand.

The graphical assets were created to echo the company’s values and proposition. That being a company that exists to inspire millions of people in Australia and New Zealand with new and better ways to work, create, play and learn.